A traditional dairy farmer in Peermade is trying to make an entire village free of packet milk.

T.P. William Rajan, a traditional dairy farmer, is the milk-delivery man for almost the whole of the Peerumade grama panchayat.

His cowshed has 12 cows of different varieties. He is trying to revive and an old system of milk delivery. His cows graze on the nearby grasslands during the day and return by evening. The milk has not been ‘branded’ but it is already a brand in itself.

“Now, I supply 45 litres of milk and the milking is done two times daily,” he says. His wife, Philomina, supports him in the endeavour.

The cowshed has Holstein Friesian, Jersey, and other varieties and the selection is done through a ‘trial-and-error method.’ “Local milk delivery is an old system which was prevalent here. I supply milk in bottles, half litre and above, to restaurants and houses,” he says. The average yield is low as far as the total production is concerned.

“This is because the cows and their calves are allowed free grazing and they eat natural grass alone. We provide pure water to our animals,” he says. His dog Pakru herds the cows and leads them back to the cowshed in the evening. “The cows give us a regular income and we get a price higher than the market rate. This is because the milk is farm fresh and delivered at the doorstep,” he says. His work begins at 5 a.m. with the cleaning of the cattle and milking. The work ends by 9 a.m. and the cowshed is opened for Pakru to lead the cattle out. Santhosh, a customer, says the delivery is prompt and the product fresh and pure.

source: http://www.thehindu.com / The Hindu / Home> News> National> Kerala / by Giji K. Raman / Peermade (Idukki District) – September 01st, 2014